This is the easiest thing to do in many commodity packaging but it is very difficult to grasp. In the design from the master, the wound effect of the package is snow white, otherwise, is the lower Riba. In Chinese calligraphy and painting, such a saying is often popular. It is airtight and sparse.

In fact, it is a kind of contrast relationship. In the packaging design, this contrast is very obvious and very common. These so-called comparisons generally have the following contrasts: the contrast between the use of colors, the contrast of the use of colors, the point-to-point ratio of the use of colors, the simplification of the use of colors, the contrast between the use of colors and the contrast of colors, and the contrast of colors. Contrast and so on.


The use of color contrast (or contrast) is one of the important methods of reproduction in the use of packaging colors. This kind of contrast is often accompanied by a deep and solemn motif on a light and elegant background, or in a heavy, solemn motif (mostly with color patches). The theme and name of the light and elegant packaging, as well as trademarks or slogans.

In turn, it also uses a large area of ​​deep dignified pigments. Another light and elegant tone or focus on a certain color block or fully decorate some patterns. In this contrast, the general pigments have a harmonized color contrast and a cool and warm color contrast. The method of harmonizing the color contrast is often pale green to dark green, light to dark coffee, pink to red, and the contrast between cool and warm colors is mostly Black and white, red and blue and so on.

The contrast of color point-to-point (or size contrast) is mainly in the process of designing a packaging picture, using the contrast of pigments from a center or concentration point to the overall picture, ie between small-scale and large-scale pictures. Compared.

In daily life, especially washing cosmetics, we can see a clean box of products on the whole area of ​​what is not, on the middle of a very focused and then appear a very obvious small box of heavy colors (or Elliptical or small round) and then from this small box of screens, the theme of the brand and name of the contents of the package is expressed. This is a combination of point and surface, but also a contrast between large and small, and occasionally from point to point. And the gradual transition of the contrast.

The contrast of color and use of lust is mainly to emphasize its elegance by highlighting it. This kind of vulgar expression is carried out with the "dirty" and disorder of color (in fact, it is originality. Some Western oil paintings are very concerned about this type of expression - that is, modern abstract art). This kind of composition is either a symbolic discovery of the theme or a service for the theme of "Lotus."

To make it a little red in the bush. For example, on a packaging screen, it looks like a bunch of random colors or thrown on it. Then quietly side by side or in the finely articulated theme. This is a very interesting thing. In addition to packaging, even book bindings, advertisements, posters on posters, and casual columns on TV have all been tried.

The contrast of color contrast. This contrast contrast is essentially the contrast effect formed by different pigments themselves. This contrast effect is generally expressed in the following ways: light and dark contrast (or contrast between yin and yang), like China's light map; contrast between warm and cold, such as red and blue; contrast between movement and sound, such as calm and calm background and lively jumping The contrast of the pattern text: the contrast of lightness, such as the contrast between deep pigment and light pigment.

The above comparison of these colors is entirely due to a way that a pattern needs to be represented by the contrast of different colors, but this pigment is also an indispensable object constituting the entire packaging pattern element, and some patterns are even different. Ingenious combination of pigments. Therefore, in the process of studying packaging design, if you do not pay attention to grasp the contrast between color and color, you can't talk about designing a good packaging pattern.

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