Shanghai Quality and Technology Supervision Bureau recently announced the results of a random inspection of product packaging. Health care products have become a “hit area” for over-packaging of goods. Waste of resources, environmental pollution, over-packaging have been criticized in recent years, and partially over-packaged goods. For example, packaging costs more than 20% of the price of goods. Consumers, manufacturers, resources, the environment... Who in the end should pay for “over-packaging”?

Excessive packaging is not a new term, festivals, accompanied by a variety of gift sales are often mentioned, such as the over-packing of moon cakes during the Mid-Autumn Festival, over-packing of the Dragon Boat Festival dumplings and so on. The reason why health care products have become overly-packed as the "hard-hit areas," industry insiders frankly stated: "The many customers who buy health care products are for gift-giving purposes. Only over-packaging can call their minds, and there are face-savings when they send them."


Should not exceed 20% of the selling price of the product

It is understood that in 2009, the AQSIQ and the National Standards Commission approved the issuance of the “Excessive Packaging Requirements for Commodities,” and formulated national standards for the packaging of six categories of products such as health products, beverages, wine, cosmetics, etc. to ensure packaging. The design is scientific, reasonable, effective use of resources, reducing the amount of packaging materials.

According to national standards, to determine whether there is excessive packaging or not, there are mainly three indicators: the number of packaging layers, void ratio, and cost ratio. The limited number of packaging layers for health foods, cosmetics, beverages, and cakes is all three layers, and the maximum packaging voidage is between 50% and 60%. In terms of cost ratios to national standards, the total cost of all packaging, except for the initial packaging, should not exceed 20% of the sales price of the goods.

In other words, many over-packaged goods, the cost of its packaging has already exceeded one-fifth of the price of the goods, consumers have a considerable portion of money in the purchase of goods is to pay for the package.

Who should pay for excessive packaging?

1 Packaging Designer: Commodity Marketing Value Packaging Design

“Product packaging has been increasingly valued by companies and businesses. In addition to some practical features, it has also spawned many non-practical features.” Xiao Wu, a young designer engaged in product packaging design, told reporters that companies are now spending their time on packaging. The mind is more and more, he said frankly: "Design a good package, the company must pay for the pay." But designers also stressed that good packaging design and over packaging design is not a concept, "but regardless of How, the cost of packaging design is ultimately paid by the consumer, and good packaging actually makes consumers willing to pay for the design.”

2 Environmentalists: Overpacking should not make the environment pay

Waste of resources, environmental pollution, from the perspective of environmental protection, excessive packaging has been criticized.

"The most direct function of packaging is to extend its shelf life, or to make it easy to transport, carry and not be polluted or damaged. Over-packaging is contrary to the concept of low-carbon and environmentally-friendly life, which is a waste of resources. Of course, our recycling of waste packaging There is also no place for use.” Yao Hao, a volunteer who has been engaged in environmental protection for many years, told reporters that he believes that the environment cannot be paid for excessive packaging. Like the principle of "whoever is responsible for pollution," he believes that over-packaging should also be the responsibility of the company and reduce excessive packaging at the source.

3 Consumers: Willing to pay for proper packaging

"Of course, we should practice a low-carbon and environmentally friendly way of life, but in our lives, especially in interpersonal communication, we still need some modest packaging." Ms. Cheng Cheng believes that for the packaging of Daily Necessities, of course, should follow a simple Practical, but some exquisite and luxurious packaging also has its purpose. She believes that when designing packaging, businesses should consider more from the consumer's point of view. They are really appropriate and suitable packaging, and consumers are willing to pay for it.

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